Techno FAQ

Business IT

How to Start Developing Your Business’ Digital Transformation Strategy

Businesses that embrace digital transformation tend to thrive. Through digital tools and solutions they can optimize productivity, boost customer satisfaction, and stay competitive. You may understand this. However, you might not know how to develop and implement a digital transformation strategy at your business. Don’t let that stop you from moving forward! If you’re not […]

Business Marketing

How to Boost Your E-Commerce Strategy in Time for Black Friday

Like pretty much everything else that has happened so far in 2020, Black Friday and Cyber Monday are going to look a bit different this year. When we think of Black Friday, we imagine bustling crowds swarming into shops and busy customers, battling to bag a bargain. This year, however, 70 per cent of consumers […]

Blogging Business Internet Marketing SEO Social Media Web

Digital Marketing Strategy A Must For Every Small Business

Why small businesses need digital marketing is a question that we are asked frequently. When it comes to marketing, small companies compete with national and multinational brands with restricted marketing budgets. Small businesses usually don’t have an option but to compete with companies with far greater marketing budgets in this ever-growing digital age. The online […]

Business

[2020 Pandemic Up date] Learn Business Continuity Tactics To Run Your Business Smoothly & Efficiently

COVID-19 poses severe security & continuity risks for small and mid-sized businesses. Just 12% of more than 1500 respondents believe their businesses can tackle the pandemic challenge. This means that the majority of businesses aren’t ready to fight this economic crisis. This lack of confidence shows that organizations approach risk mitigation and business continuity in […]

Business Marketing Networking Telecom

Why Companies Need to Rethink Their Communication Strategy for Remote Teams [Infographic]

Remote work is the need of the hour. It is essential that companies reevaluate their communication strategy to ensure that their teams are well connected and work productively. As organizations gear towards creating a new communication strategy, this infographic reinforces the need to do the same with insightful data around how communication is evolving, the […]

Business

How to turn problems into solutions: Flip-to-Action method

What do marketers, product designers, business owners, and editors have in common? They all work with problems and test hypotheses to resolve them. However, there are times when professionals concentrate so profoundly on issues that they stop thinking about opportunities. Such moments put a person in a dead-end; the Flip-to-Action method helps to get out […]

Business Internet Marketing

How to Utilize CRM Strategy to Generate More Leads

Every organization, whether it’s big or small, B2C or B2B, requires leads. If you have been in the business for a while, you know how difficult it is to generate highly qualified leads. Though it’s not easy, it isn’t impossible. At present, businesses make use of two different methods to accumulate more leads, namely, online […]

Internet

Why Videos Are Critical For Your Website and Marketing Strategy

Owners of online businesses can no longer ignore the benefits of video marketing. If you sell a product or service over the internet, incorporating video into your marketing strategy, will help you reach the right prospects with the right message. Here are a few reasons video is critical for your business’s website and its marketing […]

Internet

6 Steps to Create a Social Media Strategy for Your Business

Every single business would be required to increase their target customers’ needs to justify having an online presence. Some of the large business to business companies who might not find customers online, also have their online presence that they are using to create a positive business image and culture. Thus your Social Media Strategy has […]

Editorial

Apple’s Business Strategy – It’s Not a Winner

When Steve Jobs returned to Apple in the 90’s, the company was in clear distress. Apple computers were seen as dinosaurs, overtaken by sleeker, more innovative models from a growing list of competitors. Once Jobs was at the helm again, it became all about devices – coming up with new ones that would meet the […]

Imaging

What should be first in web to print – Activity or Strategy?

A web to print solution might not be new to people but the growing interest in this technology even in such tough economic times is a new bite. According to Gareth Parker, Production Print Solutions marketing manager at Ricoh UK “Interest in W2P is such that 30%-40% of UK printers will “seriously consider” investing in […]

Games

Top 5 Games like Clash Royale

If you are new to online gaming, then here is a brief description of Clash Royale. Clash Royale is an online game that was published and created by Supercell in 2016. Recent, right? But believe it or not, it has been one of the most well received games in a long time.  Many people tend […]

Science

How to Create a Powerful Customer Experience Strategy

You probably have a good idea what it is like to deal with an infuriated customer – either you were one yourself or you were on the other side, politely smiling and nodding. “The customer is king” is an old business saying that seems tailored to the customer service branch of marketing. The fact of […]

Internet

5 Tips for Your Next Email Marketing Strategy

Gazillion attention-seeking emails, competitive subject lines and marketing messages roil in the Inbox of your target audience, even in this age of social media. With more than one hundred and forty-four billion emails sent every day, email marketing still remains one of the key channels for business interaction. But, since everybody is following the same […]

Miscellaneous

3 Innovative Ways to Incorporate VR in Your Marketing Strategy

Long gone are the days when virtual reality was limited to gamers’ fantasy. In fact, the ever-changing digital landscape has paved the way for virtual reality to become a concept widely accepted in the past few years. However, with virtual reality still in its early stages, more and more businesses are looking for ways to […]

Internet

How to create an effective social media strategy

Social media is the place where every business, every plan can be taken from good to great. This is a platform that can be easily used to create awareness and enhance the volume of any business any movement. The actions of social media become highly important, and thus the Social media strategy should be designed […]

Mobile devices

How SMS Marketing Integrates Into Your Current Marketing Strategy

SMS marketing has the ability and reach to increase traffic to stores, restaurants, offices, or websites, which is why so many business are using it as a part of their marketing and advertising strategy. Some use stand-alone text marketing campaigns, while others use traditional advertising methods complemented with mobile marketing from a service like Apifonica. […]

Internet

7 Principles of Developing a Good SEO and Optimization Strategy

SEO is core to any business that takes online marketing seriously and as such, there is need for serious planning before plunging into the practice. Any undertaking that precedes planning is doomed to fail, be it starting a business, buying technology infrastructure, hiring, business restructuring, etc. and SEO is no exemption. Proper planning and documentation […]

Internet

Your abandoned cart strategy [Infographic]

With around 68% of online shopping carts abandoned by consumers globally, what can online retailers do to win back lost sales? The answer is to deliver timely follow-up emails that tempt customers back to the website to complete the purchase. Using this infographic by dotmailer and the right email marketing automation, you’ll be able to […]

Internet

Anatomy of a fully executed content marketing strategy

Content marketing, when done correctly, is an effective strategy to create and share content that promotes ideas, targets a specific audience and calls them to take a certain action. Why is it so essential for companies to perfect their content marketing strategy? A recent survey showed that 70% of consumers prefer articles to ads when […]

Internet

5 Reliable Content Marketing Tips for a Successful Strategy

A website’s success would not come true if it won’t be backed with a full-fledged SEO strategy. And content marketing acts as the backbone of SEO. It doesn’t matters – whether you are experienced or novice – having a content marketing plan should be the high-priority task on your to-do list. To help you a […]