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Business IT

How to Start Developing Your Business’ Digital Transformation Strategy

Businesses that embrace digital transformation tend to thrive. Through digital tools and solutions they can optimize productivity, boost customer satisfaction, and stay competitive. You may understand this. However, you might not know how to develop and implement a digital transformation strategy at your business. Don’t let that stop you from moving forward! If you’re not […]

Business Marketing

How to Boost Your E-Commerce Strategy in Time for Black Friday

Like pretty much everything else that has happened so far in 2020, Black Friday and Cyber Monday are going to look a bit different this year. When we think of Black Friday, we imagine bustling crowds swarming into shops and busy customers, battling to bag a bargain. This year, however, 70 per cent of consumers […]

Blogging Business Internet Marketing SEO Social Media Web

Digital Marketing Strategy A Must For Every Small Business

Why small businesses need digital marketing is a question that we are asked frequently. When it comes to marketing, small companies compete with national and multinational brands with restricted marketing budgets. Small businesses usually don’t have an option but to compete with companies with far greater marketing budgets in this ever-growing digital age. The online […]

Business

[2020 Pandemic Up date] Learn Business Continuity Tactics To Run Your Business Smoothly & Efficiently

COVID-19 poses severe security & continuity risks for small and mid-sized businesses. Just 12% of more than 1500 respondents believe their businesses can tackle the pandemic challenge. This means that the majority of businesses aren’t ready to fight this economic crisis. This lack of confidence shows that organizations approach risk mitigation and business continuity in […]

Business Marketing Networking Telecom

Why Companies Need to Rethink Their Communication Strategy for Remote Teams [Infographic]

Remote work is the need of the hour. It is essential that companies reevaluate their communication strategy to ensure that their teams are well connected and work productively. As organizations gear towards creating a new communication strategy, this infographic reinforces the need to do the same with insightful data around how communication is evolving, the […]

Business

How to turn problems into solutions: Flip-to-Action method

What do marketers, product designers, business owners, and editors have in common? They all work with problems and test hypotheses to resolve them. However, there are times when professionals concentrate so profoundly on issues that they stop thinking about opportunities. Such moments put a person in a dead-end; the Flip-to-Action method helps to get out […]

Business Internet Marketing

How to Utilize CRM Strategy to Generate More Leads

Every organization, whether it’s big or small, B2C or B2B, requires leads. If you have been in the business for a while, you know how difficult it is to generate highly qualified leads. Though it’s not easy, it isn’t impossible. At present, businesses make use of two different methods to accumulate more leads, namely, online […]

Internet

Why Videos Are Critical For Your Website and Marketing Strategy

Owners of online businesses can no longer ignore the benefits of video marketing. If you sell a product or service over the internet, incorporating video into your marketing strategy, will help you reach the right prospects with the right message. Here are a few reasons video is critical for your business’s website and its marketing […]

Internet

6 Steps to Create a Social Media Strategy for Your Business

Every single business would be required to increase their target customers’ needs to justify having an online presence. Some of the large business to business companies who might not find customers online, also have their online presence that they are using to create a positive business image and culture. Thus your Social Media Strategy has […]

Editorial

Apple’s Business Strategy – It’s Not a Winner

When Steve Jobs returned to Apple in the 90’s, the company was in clear distress. Apple computers were seen as dinosaurs, overtaken by sleeker, more innovative models from a growing list of competitors. Once Jobs was at the helm again, it became all about devices – coming up with new ones that would meet the […]

Imaging

What should be first in web to print – Activity or Strategy?

A web to print solution might not be new to people but the growing interest in this technology even in such tough economic times is a new bite. According to Gareth Parker, Production Print Solutions marketing manager at Ricoh UK “Interest in W2P is such that 30%-40% of UK printers will “seriously consider” investing in […]