Social Media Monitoring Tools for PR, Marketing, and Competitive Intelligence
Social media is an indispensable marketing and competitive analysis tool as well as an essential element in the public relations.
Social media is an indispensable marketing and competitive analysis tool as well as an essential element in the public relations.
If you’re not on social media, you don’t exist: a statement that’s more accurate in 2020 than ever, and it applies to big and small companies, non-profits, individuals… even pets in some cases! The ways that people interact with each other –and with the brands they follow– have changed, and social media channels are a […]
Blockchain technology is going to disrupt many industries across the globe. Maybe not tomorrow or next week, but soon. And it’s going to keep happening. Transferring money through a bank? Old news. Engaging a real estate agent to buy a home? Not any more. Using a company to facilitate an online transaction? Nope. According to […]
There’s certainly nothing easy about social media marketing, especially if you don’t have a lot of experience. However, it’s a vital part of digital marketing and it goes a long way towards boosting the online presence of any business. When it comes to social media a lot of people focus on posting updates and interacting […]
Technology can be a controversial field. It seems that for every story about a new gadget that will make your life easier, there’s one about how a tech company is misusing its customers’ data. It can be a confusing time as a consumer. On the one hand, technology is making every aspect of life more […]
There are a few people in India with an insufficient civil score or bad credit card history, and still, they are waiting for financial support from the government but aren’t getting one. And, then they face sudden situations and shame in asking money from your neighbors, friends, and family. So, the term instant loan comes […]
Having a social media presence plays a huge role today. Though it is purely virtual, it has become a benchmark for our status in society. The more followers you have, the more confident you are likely to feel especially if you are a part of Generation Z. Social media is also important for businesses as […]
Social media is not necessarily bad, it can be used in many positive ways to share information and communicate with friends. For children of the tech generation this form of communication is essential to developing friend groups and maintaining social connections. Even though social media is essential to the social lives of children dangers are […]
Lead generation on LinkedIn is a marketer’s gold mine. It’s the perfect place to generate leads. The real challenge is how to make the whole process efficient and easy to execute. We’ve compiled the latest tips for you to do just that. Let’s dive in: 1. Personalize all of your outreach This point seems obvious […]
Each and every field of this hierarchy based world has a legend of its own for instance Michael Jackson was a legendary singer, Rafael Nadal is a legendary tennis player and Sylvester Stallone is a legendary actor. Albeit, these legends belong to utterly different fields yet all of them have one thing in common i.e. […]
Social media marketing is the concept of using websites and social media platforms to promote or market a brand or its products. However, a common mistake that marketers should avoid at all cost when starting their marketing campaigns is to try to appeal to everyone on social media. Trying to appeal to everyone will cost […]
As any small business knows, growth is the key to long-term success. Whether you’re looking to grow in your existing market or grow to an international presence, there are multiple methods that you can use to grow your business. Growth hacks are strategies that businesses use to quickly grow their customer base and their revenues. […]
Today, in this age of social media, email plays a pivotal role to grow your audience and develop healthy business relationships with them. When it comes to email, it helps you connect with your potential customers directly. They can see your Instagram posts about your business and products via social sites, no doubt. Then, sending […]
In the 21st century there are dozens of ways to earn money using the Internet. From methods like partnering with Uber or Lyft and joining the gig economy, to becoming a software developer, there is no shortage of modes to make a living via the web. Many entrepreneurs have been using the Internet to build […]
Over the current decade, social media has proven its worth for brand marketing and promotion. In the present era, when every man and his dog is on social media. Brands have found a whole another space where they can strategically market their business and put their services/products on display in the most effective manner possible. […]
Let’s be honest. Each and every business on the planet tries to drive more traffic to their website, generate more leads, and increase sales and profit. There are a number of lead generation tips that you can read online. This is only natural since lead generation is always a hot topic but also a long […]
Instagram Stories came to our apps a few months ago to show who is behind each profile. Although there has been much rumor about Snapchat and Instagram, the real goal that Instagram Stories pursues is to show the person behind each account. At first glance it seems silly, but it is not. Instagram has a […]
For sure, nearly everyone has a social media profile, either on Twitter, Facebook or Pinterest. Besides getting social and exploring fun on your social media account, you can use it to influence your SEO efforts positively. The benefits accrued from this either directly – where more people find your profile and visit your website, or […]
When you imagine all the bustling activity and excitement of casino activities, bingo probably isn’t the first game that comes to mind. But don’t write it off yet. This game is going through a huge evolution, adapting to the modern world and subsequently, skyrocketing in popularity. Bingo might not be your go-to game yet but […]
Introduction The Social Media is a market in itself worth more than $100 billion. It first came into existence about two decades back but the internet boom hadn’t happened for another ten years, and the awareness about social media was yet to take a grip. In this article, we will be talking about the hype of […]
In just a few short years, online shopping has become a way of life. Statistics show that nearly 50 percent of consumers around the world rely on ecommerce for their goods. Of those, the majority are using their smartphones to shop. Case in point: Mobile commerce was worth more than $700 billion in 2017. That […]
It wasn’t so long ago that online shopping didn’t even exist, and advertising was only seen in newspapers, TV, or radio. People didn’t really know what social media was, let alone place advertising on there. Now, with social media changing the way that we live our lives, it has revolutionized the way that commerce works. […]
We live in the age of information. The answer to almost anything can be found with the help of a plastic rectangle and strong internet connection. However, sometimes it feels as if we live in the age of too much information. You know what we’re talking about: Facebook, Twitter, Snapchat. The list goes on and […]
With internet and social networks having made their way into almost every home of the world, online social casinos have also increased greatly in popularity. It doesn’t come as a surprise that social casinos are counted amongst the best advances in gaming industry over the past one decade. While people generally look casino establishments in […]
Why do we use social media? Everyone will give a different answer to it. But the main reasons behind the abundant usage of social networks is they provide the average user plenty of options to connect, enjoy and relax while watching every sort of desired content. Social sites give users a relief from the daily […]
There are plenty of tips for students struggling to combine work and studies, but there’s hardly a few for those, who try to balance their college education with sports. It’s a pity because athletes have probably as many duties as working students do (and sometimes even more). That’s why today I want to focus on […]
Social games are among the most popular form of online gaming ever invented. Tieing into social networks, especially Facebook – that had a constantly rising user base – has made them reach out to hundreds of millions of players all over the world. And the fact that players relied on their social connections to advance […]
Marty McFly in “Back to the Future II” planned to make his fortune by bringing back a sports almanac from the future that listed all the winners from 1950 to 2000, and betting on them. If you could predict the future in digital marketing, you could probably do the same thing. However, it isn’t necessary […]
Quora basically is a Q&A social networking site where a user put up a question which is then replied by its folks. Quora was established in June 2009, and the site was made live on June 21, 2010. Quora’s essential goal is to share and develop the world’s data. Quora’s complete work handle is to […]
Facebook is the most popular social networking site across the world. In this busy world, Facebook helps you to connects with your friends and family. Moreover, you can also use Facebook to gather information. The marketing strategy has changed now. Most of the business owners do their marketing through Facebook. However, most of the company […]
It’s a common misconception that only big companies or well-known brands need marketing automation tools. These tools have numerous purposes and provide a wide array of benefits for businesses, big or small. What’s more, social enterprises and organizations can find marketing automation tools useful as well. How? The answer is simple; they help you raise […]
Social media has brought the new dimension of digital marketing and you should better know that it is one of the strongest mediums of marketing nowadays. So, what are you thinking? It’s the time to freshen up your social marketing and examining your competitor’s activities may bring some new ideas with fruitful outcomes, but how […]
Every business wants to boost its presence, reach to more customers on the internet and expand its base. In fact, every business knows the value and benefits associated with being seen more in the digital world. By reaching to the intended audience in easily, you reach in a position to fulfil your business objectives in […]
For the tech-savvy business, social media is an absolute must. When done right, social media has the power to attract potential customers, engage existing ones, and act as a brilliant marketing tool for your business. And what’s more – social media is still on the rise. As of 2016, a massive 78% of the US […]
Initially social networks were aimed at creating a greater sense of community between users. Yet, what we are witnessing today is actually the lack of meaningful interactions on large networks. The information overload often gets too real and niche communities are becoming the place, where users still genuinely listen to each other, rather than merely […]
Vine was a great way to access the top viral trends for youth culture. Now that Vine is dead, it might seem impossible to reach youths with quirky videos about water bottle flipping, fighting air, free-sha-vaca-do, or who is she. It can be hard to reconnect with a target market when you lose a social […]
We all know that social media play very important role in our life. It is very useful in our personal life as well as in professional life and you can use social media for your business growth also. Day by day number of users in social media are increasing and there are so many opportunities […]
You’ve seen hashtags everywhere, on Twitter, Facebook, Instagram and even TV commercials. But what value do they have to your business? Do you just use them because everyone else is? When used strategically, hashtags can help you to enhance brand visibility in ways you never imagined possible. Do you have a goal? Why would you […]
A moment comes when you realize that the social media websites are all about the videos, images, posts, tags, quotes, likes, comments, gifs, emojis, etc. rather than socializing. And, without any doubt, it is true. The more social media is lifted up higher in the air, the more lives are influenced by this concept. “Life […]
Are you a content marketer? Do you have active accounts on the social media platforms? If the answer is yes to both questions, then it’s essential that you use the social networks to promote and share your content. With social media leaping ahead of traditional advertising, it’s become the go-to tool to draw in an […]
Social media is considered as tool of countless arrays of internet based, future communication and a platform that enhance and increases information sharing. Social media is basically a fantastic resource of networks for all sizes of businesses for promoting various types of brands through online. For business social media platform helps to reach new audiences […]
Content curation is a powerful strategy for marketing online, whether for business or for education. In this article, you’ll find ten great tools to help you curate content for your social media efforts.
When you hear about site optimization, you most likely think of business or personal websites – which is completely accurate. However, optimization isn’t just for websites, it’s also a critical factor when creating and maintain our social profiles so they too can get the love from Google that we’re all seeking. After all, with all […]
Should you market online or offline? Would you believe that the best marketing is one that combines the best of both worlds? Here’s how to meld social media and print media to make your print media boost your online marketing efforts. Get The Right Equipment Before you start to promote yourself in print, you should […]
Remember those days when social media was only dedicated to interacting with people around the world and sharing ideas carelessly without having to worry about anything? Sounds like an old news, isn’t it? It all changed when responsible media persons tried to bring in advertisement to the social media we once used as chatting hub […]
There are so many changes that will be in Social Marketing, As we have entered into 2016 and we have reviewed the changes that have happened (in 2015) across the social marketing world. To give you the details of what to expect in social marketing going into 2016 and how to start Social Marketing, Allahabadi […]
Social media have become a routine part of life. Merriam-Webster dictionary defines social media as “forms of electronic communication (as Web sites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos).” Though often used for leisure, social sites have increasingly become used […]
Social media has been revolutionizing the world ever since it began. It brought people closer to than ever. Now you can potentially have a conversation with your favorite star, or even the President of the United States. People use it to connect to friends and family, and organize meetings and projects. It’s even been instrumental […]
Social media management might be fun for small business owners. However, if your company is getting vast, you, as the CEO or as the main director, do not have the abundance of time to take care of the little things. You are the ultimate decision maker in terms of all aspects of the business. Thus, […]
Promoting your product, service, identity, cause, advocacy, or idea is made more possible with the advent of powerful social media platforms like Facebook. That is why the need to make Facebook management better is becoming more and more important. If you are having a difficult time to manage your Facebook page, here are 9 tips […]
Social media is some websites and applications that support people to communicate or to participate in social networking. That is, any website that allows social interaction is considered as social media. We are familiar with almost social media networking sites such as Facebook, twitter etc. It makes us easy to communicate with the social world. […]
Many of the young and amateur business professionals seek various approaches that can actually benefit them in return. The usage of social media, as an effective and a valuable platform cannot be ignored. The link and connection between various ongoing projects and professions with social media is an approach, which is common and prevalent today. […]
Due to the rapid advancement in technology students are engaging social media in their study time to learn proactively. Unfortunately many students are unaware about the drawbacks of socialising sites that could ruin their career. However, if you’re a 21st century student and want to perform at a peak level then you must read the […]
With the advancement of the Internet, the phenomenon of using social networks in everyday lives has somewhat become not just common but also omnipresent. While some use them for fun, killing time and playing games, there are still those who have realized the true potential and power of social networks. Would you say for yourself […]
In today’s competitive world, more than 90% of marketers are employing social media platforms to interact with their customers proactively. Unfortunately many marketing managers are unaware about the science of social media to climb the ladder of success. However, if you’re an entrepreneur or a marketing manager and aim to grow your business to a […]
Nowadays more and more students are creating accounts over popular social media platforms to strengthen their academic life. There are many reasons behind this but the main perk of social media is the 24/7 connectivity. Now students could speedily connect with their teachers as well as friends at any time to accomplish their academic goals […]
When we talk about the revolutions and fantasies of the internet world, we cannot forget to mention some really important components that have changed the way people connect, talk and interact with each other. If we briefly take our eyes back in the days, we will see the introduction of instant messaging service online brought […]
They say it takes much more to make a customer than to retaining one. And on the whole, the statement couldn’t be more correct. Whether you’re a small/medium business or a large organization, 80 percent of your profits may be earned by the most loyal 20 percent. The 20 percent would be the most actively […]
Social networks are great. They keep us close to people who are far away from us, and gives us the ability to know what others are doing. Of course that their exacerbated use can be bad but, in general, they do more good than harm. Social networks are also very useful to businesses and business […]
It is certain that Social Networking has been around for eternity. It’s the basic demonstration of growing the quantity of individuals you know by gathering your companions, theirs companions and more. Truth be told, a large portion of us today utilize Facebook and Twitter to advance our current and promising new organizations. Also individuals looking […]
A business phone system has turned out to be one of the basic devices that help in exchanging information from a particular source to another. It can provide you with the most useful and effective means of communication in a business firm or corporation. A business phone system is used for transmitting voice over an […]
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