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Business Marketing

5 Benefits to Work an Outsourced Sales & Marketing Firm

Marketing and sales are at the core of every business. They’re critical to establishing client loyalty, which is what will keep your company afloat through difficult times or when competition gets too severe for you (and others) to survive without their assistance! This position requires both artistic skill and technical know-how; not everyone can do […]

Business

How to Use Artificial Intelligence in eCommerce

If we’re trying to name a single trend that’s driving massive conversions in online retailing, artificial intelligence would be the one. It’s the culprit behind Amazon’s successful product recommendations. AI is a broad term that also refers to personalized services, behavioral analytics, and chatbots. That’s why we need to clarify it to online retailers, who […]

Business Marketing

How To Get The Most From Your Co-Selling Partnership?

Interested in learning more about co-selling? You’ve come to the right place to find out how it can benefit your business. There is a plethora of modern businesses that only exist because the founders met the right people to go into partnership with. A co-selling partnership is a similar situation. Both parties enter the agreement […]

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How Artificial Intelligence Will Change The Future Of Marketing

Artificial Intelligence (AI) refers to the simulation of human intelligence in machines. Many businesses leverage the power of AI. Companies like Microsoft is focused on AI development, revealing the importance of AI in the time to come. Tech goliaths like Google have already invested in DeepMind, a company focused on artificial intelligence development. In an […]

Business

Pump Up Your Sales With These Remarkable Ecommerce Tactics

Believe it or not. The eCommerce industry is one of the fastest-growing industries in the world. Even brick-and-mortar stores are now also following the trend and moving towards eCommerce development for customer accessibility. Almost everything in the eCommerce industry is in a constant state of evolution. Besides, the global pandemic has further accelerated the growth. […]

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Business Marketing

What’s Dropshipping

In this article, we introduce how dropshipping businesses can succeed with the use of web scraping. First of all, let’s see what dropshipping means. According to the definition from Wikipedia: “Dropshipping is a streamlined form of retail business wherein the seller accepts customer orders but does not keep goods sold in stock. Instead, in a […]

Business

How Your Restaurant POS Can Help You Weather the Ongoing Pandemic

COVID-19 has brought unprecedented challenges to individuals, families, and businesses alike. Enterprises in the food and beverage sector have been particularly hit hard. Even in the face of the pandemic, entrepreneurs are finding their way back to profitability, using innovation to continue to offer their customers their favorite repasts. Innovations in the use of point-of-sale […]

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How to Effectively Use Direct Mail at Each Stage of Your Customers’ Journey

Direct mail is quickly becoming a rejuvenated form of targeted marketing, as one of the most effective ways to communicate with your customers and prospects today. A recent survey showed that 84 per cent of professional marketers believe that direct mail improves advertising campaign performance. Like online marketing strategies, direct mail can also be used […]

Business Marketing Tech

How Sales Teams Use Technology

One of the most versatile and intuitive ways to improve sales is by leveraging technology. There are so many different options to incorporate into your work, everything from basic instant messaging channels to advanced data analytics software or sales call analysis tool. Here are some of the ways sales teams are using technology. 1. Cloud […]

How to use gamification in 2019 - What works and what doesn't? | NearLife
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How Gamification Can Improve User Engagement

Growing and keeping your customers engaged can be a tricky task. In a survey carried out by Convero, 58% of businesses didn’t have an operative formal customer engagement program. While 60% did not have an idea of the number of customers, they had lost over the past year. However, by using gamification strategies, you can build […]

Business Marketing

What the Post COVID-19 World Means For Retail Survival

Consumer trends shift constantly depending on the situation of the world or the local trends people experience. During an economic crisis where the markets are weak, spending habits change from consumerism into survivalism. Alternatively, when the economy is healthy, people are able to spend on what they want and need because they feel positive about […]

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Business

Strategies To Keep Your Sales Pipeline Flowing During COVID-19

The impact of the COVID-19 crisis on businesses has been humongous. Apart from the fact that they have been forced to switch to the remote working model, the other major implication is probably on sales. Like a majority of businesses, your sales pipeline may probably be in a sad state right now. Global companies are […]

Business

The Easiest Way To Start A Successful Online Business In 2020

One of the most common questions that I get asked is what business should I start?I decided to answer that question today with my best tips to start a successful business in 2020 I know that what is considered cheap and low cost is relative. However, when you think about it, in the past if […]