programmatic advertising

Understanding vCPM and How to Improve It for Your Advertising Strategies

A visitor does not see every advertisement on the web pages he/she browses. It removes the user’s ability to communicate with the ad, defeating the purpose of the ad existing in the first place. Viewability is a metric that measures the number of ad impressions that users can see rather than the total number of […]

sumithangman
24 May, 2021
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Business Internet Marketing Web

Programmatic Marketing Tips From The Top Programmatic Advertising Companies

Say goodbye to negotiating with humans for bidding on digital advertising space. With programmatic marketing, you can advertise by buying and optimizing digital spaces automatically with machine learning and AI. This method increases efficiency and transparency for both advertisers and the publisher. Programmatic marketing involves real-time bidding. This means that you will buy digital advertising […]