programmatic – Techno FAQ

The 5 Important Knowledge Bytes of Programmatic Marketing

Programmatic ad buying has evolved into the prudent answer digital marketers were seeking. The previous years saw remarkable breakthroughs in digital marketing, with many global brands being able to advertise with greater knowledge about their ad spaces and audiences. In 2014, IAB figures showed programmatic advertising grow to £1 billion in Europe, which was twice […]

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13 January, 2016
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The Fast-Changing World of Programmatic

First, the good side of programmatic advertising: marketers have access to various ad categories, from which they can choose the right ads to reach precise sets of customers and increase advertising efficiency. Now, the bad side is that publishers have a huge administrative task and they find themselves within a highly complex process. And yet, […]