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Business SEO

Search Engine Optimization and SEO Analytics for Houston Businesses

Search engines can be an excellent way to draw targeted visitors to your website while also serving as an economical way of marketing it. Search engine optimization (SEO) must also be optimal to make this work effectively. SEO involves the practice of optimizing web pages to increase their rankings in organic or unpaid search results. […]

Social Media

7 Tips on Becoming a Successful Social Media Influencer

Social media influencers have changed the meaning of advertisement. They are creating a strong and appealing image to the digital age generations. What’s more, they are promoting brands based on trust and honesty. Their followers tend to pursue their steps without even being aware of it. That’s why most companies have modified their marketing strategies […]

Blogging Business Internet Marketing SEO Social Media Web

How to Create Content That Will Promote Your Clothing Store on Social Media

A professional in the fashion sector has a sound understanding of branding. Your fashion brand is the representative of your business, taste, inspiration, values. It symbolizes a different style, which people observe in your designs. However, your branding is not limited to the clothes you are selling. To bring your branding to people’s life, the […]

AI Internet SEO

Optimising Content for Artificial Intelligence

There was a time when the mention of Artificial Intelligence (A.I.) is a science-fiction, alien term. Films like the on-the-nose ‘A.I. Artificial Intelligence’ starring Jude Law and Haley Joel Osment have definitely made AI futuristic. Well, this is the future and AI has become the biggest trend, not only in science and technology, but also […]

Business Internet SEO

Reasons Why You Should Regularly Update Your Website Content

Content is often referred to as “king” in the digital marketing world. However, like an actual king, if you don’t regularly update your content, it will start losing its relevance, and the people will have a hard time relating to your information. Therefore, even after creating an appealing website for your company, you should not […]

Internet SEO

Long Form vs Short Form Content – Which Should You Focus on For SEO?

Content marketing has always been a vital part of SEO. But, in recent times, it has become all the more important, as it is the easiest way to drive organic traffic, improve ranking and build links naturally for your website. Writing high-quality content has become an essential element not only for SEO campaigns but also […]

Internet SEO

9 Content Mistakes That Can Hurt Your SEO Rank

Once you have your website up and running, the next step is to get to the top of search engine results if you want to drive traffic towards your site. To do so, you have to put a lot of thought and effort into your content. In order to boost your rank on search engines, […]

Audio and Video

Need for content localisation in TV broadcasting. Get your questions answered.

With businesses going global, how can television broadcasting not spread its wings to across international borders? Just as businesses are localising their websites, marketing literature, brochures, promotional material, similarly television broadcasting needs to localise content to enter new markets. Businesses potential target audience can be geographically dispersed and hence content localization can help broadcasters reach […]

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Internet

How to Measure the Effectiveness of Your Content

A successful marketing strategy depends on proper planning and posting relevant content. The ROI marketing shows the real value of the marketing efforts and how they directly affect the profits. Nevertheless, a lot of teams spend too much time formulating a successful plan without focusing on a practical measurement strategy. Using metrics that matter will […]

Internet

How to Make Your Blog Content Better

Content has become the talk of the decade in the field of online marketing. The majority of companies are trying to find ways to provide the best content in their niche. Some are more successful than others. And, there are also those who say that content marketing is the hardest and the most uncertain way […]

Internet

How to Write Content Like a Jedi – Without Actually ‘Writing’

There is no trying…there is only doing… Thanks Yoda, for the utter cliché. But he’s right, especially when it comes to writing – that was nearly a homonym. You’re probably thinking at this point, ‘I might stop reading this article because it’s going to be full of verbose Star Wars references in an effort to […]

Internet

Content Marketing: How to create an impact?

Make an Impact with Your Audience Using Content Marketing Content marketing is a technique used by businesses to attract and retain a targeted audience by creating and distributing relevant, valuable information on a consistent basis. The purpose of content marketing is to get the attention of current and potential customers, then keep them engaged. Why […]

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Internet

11 Points To Improve Your Content Online

May be that an enormous amount of poor-quality content is floating all over this Internet. This kind of content, nothing short of boring and complete staleness, becomes a nuisance to consumers. You might be working and sweating hard to produce the best content, however your ideas are still common and non-creative in character. Regardless of […]

Internet

Interactive Content: Secret to Killer Results

We already know that content marketing is one of the best forms of growing your business these days. Companies are putting a lot of effort into using this form of marketing and are reaping the benefits. As time goes on, we see a lot of different ways to approach this concept. It is important that […]

Internet

A Roadmap To Great Content – From Idea To Viral Post [Infographic]

Creating a content for your website can sometimes turn into a real nightmare. We aren’t talking about writer’s block here, finding a perfect topic that your readership will enjoy is a problem on its own. Keeping the track of your ideas as they come through an editorial calendar is one way to go. Let us […]

Internet

The Guide to Creating Informative Video Content to Promote Your Business on Instagram

For business marketing and brand promotions, various techniques and tactics have been adopted. Effective brand marketing depends on various things. This is a field of creativity or innovations. Those, who can think innovatively for business brand promotion, will finally attain success. Among various strategies and tactics for brand marketing, using animated videos has become a […]

Internet

The Great Debate – Should You Repost Your Blog Content on Other Sites

In school, you were taught not to plagiarize content. Outside of school papers, plagiarism is still a major issue. It runs rampant on the internet, and not just because of someone wanting to steal someone else’s ideas and take credit for them. Instead, people repost website content to improve their own site’s page rankings unethically. […]

Internet

How to Write Engaging Content [Infographic]

Likes. Shares. Clicks. Backlinks. Traffic. Revenue. These are the things that only matter. Right? But have you ever wondered, what is that ONE thing that drives all the above metrics? CONTENT. The reason I used Caps for the word “Content” is because: CONTENT is the Backbone. Everything else is secondary. And: There is a big […]

Internet

4 Social Media Tips That Could Explode Your Content Marketing

Why do we use social media? Everyone will give a different answer to it. But the main reasons behind the abundant usage of social networks is they provide the average user plenty of options to connect, enjoy and relax while watching every sort of desired content. Social sites give users a relief from the daily […]

Internet

How to Create Engaging Content – 6 Steps to Follow [Infographic]

With the intense competition in the digital landscape, content marketers know that they should not only focus on creating X number of content each week but also on creating engaging content that attracts new readership and motivates interaction from the audience across different online channels and platforms Indeed, content has become more crucial for many […]

Internet

Original Content – The Effect on Your SEO Score

SEO stands for search engine optimization. SEO is a series of strategic decisions around the text, images, and other content that you publish on your website. These decisions help to improve your businesses ranking on search engines. Unfortunately, unlike PPC you cannot buy your way into the first position on organic search results. To get […]

Internet

Who Is Intelligent Content Designed For?

The future of content marketing is here, in the form of intelligent content. But many might ask how technology could change in a good way the way we produce and deliver content? Content is about storytelling and expressing feelings, so how could we integrate new technologies and coding into this process? Intelligent content allows us to adapt […]

Internet

Content Marketing Mistakes You Keep On Committing

Regular status updates on Facebook and filtered photos on Instagram are not the entirety of a content marketing strategy. Business partners Lucas and Andrew learned the tedious way. The duo opened co-working rental spaces in the outskirts of the central business district as the population of mobile workers continue to expand. The shared workspace includes […]

Internet

Content Marketing Statistics And Trends – 2017 Edition [Infographic]

Content marketing is, by definition, a kind of marketing that asks for the creation and sharing content online without an obvious promotion in mind, but rather to raise awareness and awaken interest in a brand, product or service. That content can be many things: from a simple status update on social networks, an image, to […]

Internet

Create a Content Marketing Funnel for Your WordPress Website [Infographic]

Content marketing, in recent years, has been hailed the “king” of marketing efforts for most, if not all, of businesses and brands. With its power to relate and persuade audiences, it has helped businesses reach bigger audiences in their niche (and sometimes outside of their direct niche but still has an interest in the topic) […]

Internet

Building your Brand: A Look into User-Generated Content

Consumers are skeptical of taking sales messages at face value and mostly ignore advertisements. They look for relevant information from trustworthy channels to guide their purchasing decisions. Technology has made the advertising world smaller, more global, and better connected. Thanks to adserver platforms, there is relevant information rushing to every personal device these days. All […]

Internet

Content Marketing in the Age of Spam

In today’s digital world, consumers’ inboxes are being inundated with digital clutter, from limited-time offers to unsolicited newsletters. As the amount of spam steadily increases, it is becoming more and more difficult to make your business stand out from the crowd. So how can you set your business apart and successfully get your brand in […]

Internet

Peculiar Way to Advertise Fonts via Typography-Perception & Persuasion

If you’re a web designer, you must be well equipped with the fact that typography is not only about putting the text in your web content but it goes hand-in-hand with your web design. In the recent times, typography has been recognized in a broader spectrum and so, the importance of typography has been widely […]

Internet

Content Marketing Trends to Watch Out for in 2017 [Infographic]

The first quarter of 2017 is nearing its end and yet the impact of content marketing in today’s business landscape has remained undisputed. With the ever-changing dynamics of digital marketing, content marketing is one of its arsenals that has been through a lot of ups and downs in the past recent years. But despite the […]

Miscellaneous

4 Things That Content Managers Must Know Before Pitching to a Client

Content marketing is one of the best ways to market a business today. It has been around for a long time, since the 1800’s actually, when “The Furrow” magazine for farmers was published in 1895 by John Deere, which is still relevant to this day even after a century.  It’s estimated that in 1912, the […]

Internet

Top 10 Content Marketing Trends in 2017

2017 is the another year to look forward in terms of content marketing. Various companies have already started making their plans and strategies for content marketing. In todays scenario, content marketing is not only about who produces the highest volume, rather it is about who adapt the diversity of multiple platforms and get engaged with […]

Internet

10 Tips to Optimize The Content for Social Media Marketing Campaign

Are you a content marketer? Do you have active accounts on the social media platforms? If the answer is yes to both questions, then it’s essential that you use the social networks to promote and share your content.  With social media leaping ahead of traditional advertising, it’s become the go-to tool to draw in an […]

Internet

How to Design Content for User Experiences or Links?

Designing content seems to be the easiest aspect of designing and promoting your website or ideas but truth is that it is different and it is hard! Creating content for Google and search engine that is also in sync with user experience is complex process. User experience and link building form a vital part of […]

Internet

6 Benefits of Astonishing Content For eCommerce

When you were running a brick and mortar shop, it was easy to differentiate yourself from the competition. Where you were located mattered. So did how you designed your store. Equally important was your personality, how well you got along with people, and who else you hired to front your business. Today most of that […]

Internet

Anatomy of a fully executed content marketing strategy

Content marketing, when done correctly, is an effective strategy to create and share content that promotes ideas, targets a specific audience and calls them to take a certain action. Why is it so essential for companies to perfect their content marketing strategy? A recent survey showed that 70% of consumers prefer articles to ads when […]

Internet

Social Media and Content Marketing are powerful SEO Weapons

The online natural showcasing biological system is becoming continually and all things considered, online networking, content promoting, and SEO are going under the one and the same umbrella. At the point when these three are organizing and working in a state of harmony they can help site activity and get clients through viable substance. This […]

Miscellaneous

What skills do you need to become a successful content writer

It is easy to see why thousands of people have lofty aspirations to become content writers. There is flexibility as to where, when and how you work. This all contributes to an enviable work environment. However do not be fooled. Being a skilled writer is no longer enough to compete in a congested market. You […]

Internet

Content Marketing Extensions that Every Marketer Needs [Infographic]

Advertising of any kind needs association and dedication. Content marketing with no dedication will be unproductive and is a misuse of attempt. Most digital marketers have started using tools and extensions to assist them keep a steady and expanded online presence. Browser extensions aren’t as accepted yet, but they can improve your marketing efforts by […]

Audio and Video

Tips for creating powerful live streaming content for your business

When it comes to digital marketing, nothing works better than fresh and engaging content. Trouble is, tons of content are being produced and published every single day. We’ve all seen memes, funny pictures and behind-the-scenes footage. One way you can still surprise your audience is by arranging live streaming videos that will capture their attention […]

Internet

5 Reliable Content Marketing Tips for a Successful Strategy

A website’s success would not come true if it won’t be backed with a full-fledged SEO strategy. And content marketing acts as the backbone of SEO. It doesn’t matters – whether you are experienced or novice – having a content marketing plan should be the high-priority task on your to-do list. To help you a […]

Internet

Creating Viral Content – 6 Steps

Not long ago, a teen had his wisdom teeth out and was given an anesthetic for the procedure. On the way home, he was videoed by one of his parents, as he was coming out of the anesthetic but still not lucid and rational. It was hilarious and went viral. More recently, a picture of […]

Miscellaneous

What Content Marketers Need to Know about SE

With the growing web world, content marketing has become an invincible part of any business. While on one hand we have business houses looking for the qualified Content Marketers, on another hand we have the latter looking for the better ways to rule the Search Engines (SE). Here I’ll be sharing the primary knowledge that […]

Editorial

The Process of Digital Curation – Infographic

The sheer volume of digital content and data which gets uploaded to the internet every day is almost impossible to comprehend, especially when you consider the task of storing and curating it all. Many billions of bytes flow through cyberspace. To give you some idea of the scale of it all, Facebook users share 2 […]

Internet

Tools that help you to write excellent content for your site

Here are a few tools you can use to create content for your website and/or blog. Some will help you create written content; others will help you create visual and media content in which you may embed your message. All of the tools will help you create content that is engaging and user friendly. Plot […]

Internet

Top 10 Free WordPress Plug-Ins To Protect Your Content

With the extent of content theft nowadays, the next best thing is to protect your blog’s content. Good thing WordPress provides us – bloggers – lots of options for plug-ins that can do the job. Here are 10 of the best plug-ins for content protection, and the best part is they’re free. 1) WP Content […]

Internet

3 Tips to Increase Sales With Lead Generation

On articles, presentations and general conversations about Digital Marketing, much is said about leads and how they are important to the strategy of a business. But not everyone can properly define what a lead is and, more importantly, how to boost their generation and transform those strategies into improved sales and general results. But what […]