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Editorial

How Data Analytics Affecting Our Everyday Lives

We live in the digital world. These days, we can stream music, exchange photos and videos with friends, buy things online as well as look for directions using GPS. Technology has made information very available which has inevitably made big data a very crucial component in our everyday lives. Already, big data has started to […]

Internet

Is incorrect data affecting your customer relationships?

Customer information comes from various touch points such as referrals, websites, relationships and social websites. This data turns out to be the daily bread and butter for the users. However, if not used properly, data can be contaminated similar to real blood ultimately leaving your organization suffer. Good data has never been more critical to […]